Our Story
1971
Great American Products (GAP) was co-founded by Roger Tuttle, the current President and CEO. The company was started as a mail order firm selling to the motorcycle market and evolved into a manufacturer of pewter buckles, keychains and model miniatures.
1985
GAP started affixing metal emblems to drink ware, including glassware, steins, ceramic coffee mugs, and shot glasses to expand sales to mass merchants, mail order catalogs and department stores.
1991
GAP entered the licensed sports business by becoming licensees of the NFL, MLB, NHL, NBA and NCAA.
1994
GAP entered into an agreement to form a partnership and manufacturing facility near Vera Cruz Mexico, for the exclusive production of high-end decorative cast metal parts for Great American Products.
1996
GAP moved operations from Chicago to New Braunfels, Texas.
2002
GAP acquired Fort U.S.A. A souvenir company located in Providence, Rhode Island.
2004 to 2014
GAP almost exclusively steered marketing efforts to Pro-Sport and College branded consumer product retail opportunities; with the focus becoming more directed to drinkware and hydration products.
2014
GAP introduced full 360 metallic graphic drinkware and hydration items. This all-new graphic styling was a major success for a number of our key retail partners.
2016
GAP introduced the first wave of our Vacuum Insulated drinkware collection. This collection soon became the flagship of our overall product offering as consumer demand dictated high-quality insulation properties that keep beverages the perfect temperature for hours on end.
2016
GAP re-introduced itself to the Souvenir/Resort segment of retail with high-end / premium drinkware and hydration product offerings. As suspected, this channel of retail was experiencing growing demand for Vacuum Insulated items and premium quality offerings.
2018
GAP introduced the initial collection of Powder Coated Vacuum Insulated Stainless Steel. With this new introduction also came Laser Etching as a third way of decorating our drinkware and hydration products.
2019
Kim Holtz was elected President and Bryan Oyler Vice President as part of our succession plan preparing GAP for the future.
2020-2021
Amid the challenges of the COVID-19 pandemic and subsequent supply chain crisis, Great American adapted quickly—scaling online operations during record-breaking demand and mitigating disruptions through proactive planning. These years highlighted the strength of the new leadership team and reinforced GAP’s commitment to delivering top-tier licensed drinkware and hydration products.
2022-Present
From 2022 through the present, Great American has continued to make significant strides in the drinkware industry through bold innovation and creative excellence. The company has consistently pushed the boundaries of design with fresh, stylish drinkware shapes that blend form and function. A major milestone during this period was the successful launch of a premium line of powder-coated drinkware vessels, accented with sleek copper elements that elevate both the look and desirablity of each piece. In addition, Great American introduced all-new and improved 3D Texturized graphics, offering a dynamic tactile and visual experience. Signature collections like GameBall and Retro Wave showcase this cutting-edge technology, bringing depth and personality to each product and setting a new standard in sports and lifestyle drinkware.
Great American strives to Always deliver Best-In-Class product and service, Inspired & Created by a team that Loves what they do.
Shareholders information is available HERE. Email Kim Holtz Kim@gap1.com for a password to access the information.
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