Great American Products was co-founded in 1971 by Roger Tuttle, the current President & CEO. Initially the company was an entrepreneurial mail order firm selling into to the motorcycle market, and then emerged as a manufacturer specializing in the production and sale of hand crafted pewter buckles, which were sold to specialty shops throughout the country.
At the peak of the buckle market, in the late 1970s, Great American Products had a customer list of over 5,000 active customers. At that time the company expanded its product line to include miniatures, figurines, paperweights, key chains and lapel pins. Great American Products was emerging as the leader in the pewter casting industry.